AGRICULTURE

agriculture - oats
  • PROJECT:

    DPIRD Investment and Partnership Opportunities Report

  • LOCATION:

    Western Australia

  • TIMEFRAME:

    2018-2019

  • Impact:

    This internal project was designed to define the growth opportunities for agriculture and fisheries in Western Australia and to outline an integrated framework that will enable Government and Industry to realise these opportunities. This work was completed by a Consortia of Consultants of which agdots was a member.

    The Report identified that the WA agrifood sector has the potential to grow and contribute more to the State’s economy. The sector generates in excess of $20B to the State economy through on-farm production, processing, employment and exports.

    Further investment and capital needs to be attracted to grow on-farm and post-farm gate productivity, and realise value chain opportunities. This will require a clearer understanding of what customers want; better targeted products and services; development and application of appropriate business models; supporting infrastructure; and government and industry partnerships to assist the sector to be internationally competitive.

    This work has resulted in proposals to fund 3 industry partnerships in the Red Meat Industry, Wine Industry and the Oats Industry.

    The Growth Framework was updated in June 2020.

  • PROJECT:

    Grower Group Alliance Review

  • LOCATION:

    Western Australia

  • TIMEFRAME:

    2017-2018

  • Impact:

    DPIRD commissioned a Mid Term Project Review on the Grower Group Alliance (GGA). The Grower Groups have largely replaced government extension services, but there was no clear strategy for how the groups would engage with the Government in the future. The Review process was tasked with the process of developing a clear value proposition for investment in the GGA, and an enduring funding model.

    The Review process developed a business model and agdots then introduced the GAA to DPIRD to create an enduring funding partnership. This leverages other investment to build programs and projects across the network of grower groups. The project developed key product areas where the GGA could add value to the agricultural system.

    Under this new proposed funding model, research and development and extension and adoption are considered to be integral models of an innovation system. The new knowledge generated in research will be converted to practice and trialed for adoption in the grower group network.

    This review then went on to result in an outcome of a 4 year $4.38M funding announcement in July 2019 for the GGA.

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Moora Citrus
  • PROJECT:

    Moora Citrus, Bravo™ Apples, Family Tree Farms, Fruitico

  • LOCATION:

    Western Australia and California

  • TIMEFRAME:

    2015-2019

  • Impact:

    agdots has developed, led and implemented various fresh produce marketing strategies for one of the largest citrus operations in WA, Moora Citrus, as well as other international fresh produce brands such as Bravo™ Apples, Family Tree Farms and Fruitico.

    Each strategy has increased brand awareness, product positioning, market penetration and overall sales for the varied products lines. Activities included market research, product development, brand and packaging development, promotional campaigns, written and photographic content for various media channels, event management, in-store customer engagement and merchandising, website and newsletter development, and partnerships with food service, hospitality and social media influencers.

    agdots has strong insight into and relationships within the WA horticulture industry and value chains including growers, packing facilities, market agents, retailers, researchers, industry leaders and government.

    Website links:

    Moora Citrus
    Bravo™ Apples
    Family Tree Farms
    Fruitico

  • PROJECT:

    Moora Citrus

  • LOCATION:

    Moora, Western Australia

  • TIMEFRAME:

    2000-present

  • Impact:

    Moora Citrus is an innovative horticulture project in the WA Wheatbelt. The orchard is producing oranges and mandarins, with a focus on delivering fresh eating citrus into the local market across 8 months of each production year. Spanning 210 hectares of trees, the project is a fully integrated operation, having grown the rootstock on location through to the harvesting and packing of the citrus for supply to market.

    12kms from the town of Moora, the orchard has been developed over a number of years by the Brennan Rural Group and supported by equity partners the Gillon Group.

    The orchard has been developed to capitalise on the opportunity of providing fresh, local citrus to the WA domestic market. The project has focused on developing sufficient scale to fill local WA market needs as a priority and enable potential value chain development direct into supermarkets. The orchard delivers high quality fruit which exceeds market demands and establishes a demand for local fruit in the WA market.

    Moora Citrus website

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Albany Cattle
  • PROJECT:

    Rural Edge

  • LOCATION:

    Western Australia

  • TIMEFRAME:

    2018-2019

  • Impact:

    agdots has worked with Rural Edge (formerly Partners in Grain WA) to strategise and develop a sustainable Business Model. As a result of that process, agdots has continued to work with Rural Edge to undertake its business development work.

    Rural Edge is a state-based, not-for-profit organisation that provides locally relevant, personalised training for Western Australian farmers. Rural Edge has delivered more than 288 business skills workshops to over 2,400 farmers. Rural Edge has built a reputation amongst farmers and agribusiness as providing credible, quality and relevant business skills training, and in 2020 100% of participants said they would recommend the Rural Edge training they’ve received to other farmers.

    agdots has brought new partners to work with Rural Edge whom have all continued to work with Rural Edge to support the growth of this vital Farming organisation.

    The focus on Business Development has led to Rural Edge to grow its workshop offering, rebrand the organisation and launch in 2019 as Rural Edge. Rural Edge are also in the process of developing an online training and peer to peer learning portal to be launched in 2021.